Lecture 1 - Understanding Business Development Lecture 2 - Marketing and Business Development Lecture 3 - Markets and Marketing Lecture 4 - Strategy Formulation Lecture 5 - Business Development Cases Lecture 6 - Successful Business Lecture 7 - Industry and Market Lecture 8 - Vision, Mission and Strategy Lecture 9 - Goals Lecture 10 - Case Study of Business Development Excellence Lecture 11 - Industry and Business Lecture 12 - Porter's Five Forces Theory Lecture 13 - Industrial Transformations Lecture 14 - Competitive Strategies Lecture 15 - Company Analysis Lecture 16 - Industry, Market and Business Lecture 17 - Industry and Market Analysis Lecture 18 - Market Structures Lecture 19 - Demand Forecasting Lecture 20 - Competitor Analysis Lecture 21 - Customer Characteristics Lecture 22 - Customer Typologies Lecture 23 - Market Research and Design Thinking Lecture 24 - Customer Bonding Lecture 25 - Customer Relationship Management Lecture 26 - Market and Market Descriptors Lecture 27 - Market and Product Segmentation Lecture 28 - Product-Market Segmentation Lecture 29 - Segmentation Deep Dive Lecture 30 - Market Attractivenesss and competitive positioning Lecture 31 - Branding Lecture 32 - Brand Organization Lecture 33 - Advertising and Communication Lecture 34 - Servitization Lecture 35 - Pricing Lecture 36 - A New IT Start-up Lecture 37 - An FMCG Start-up Lecture 38 - A logistics start-up Lecture 39 - A Nutraceuticals Start-up Lecture 40 - A Telecom Fightback Lecture 41 - Collaborations Lecture 42 - Strategic Alliances Lecture 43 - Joint Ventures Lecture 44 - Subsidiaries Lecture 45 - Mergers and Acquisitions Lecture 46 - Value Chain Competencies Lecture 47 - Functional Competencies Lecture 48 - Negotiating Skills Lecture 49 - Cultural Skills Lecture 50 - Leadership Attributes Lecture 51 - Growth Strategies Lecture 52 - Growth Examples Lecture 53 - Fragmented Industries and Emerging Industries Lecture 54 - Mature Industries and Declining Industries Lecture 55 - Global Industries and New Businesses Lecture 56 - A Pharma Transformation Lecture 57 - Pharma Strategic Alliances Lecture 58 - Business Turbulence Lecture 59 - Creating Value Lecture 60 - From Starting to scale in Closing