NOC:Advertising and Promotions Management

Lecture 1 - Introduction to Advertising - I

Lecture 2 - Introduction to Advertising - II

Lecture 3 - Introduction to Advertising - III

Lecture 4 - Introduction to Advertising - IV

Lecture 5 - Introduction to Advertising - V

Lecture 6 - Understanding Communication

Lecture 7 - Integrated Marketing Communications

Lecture 8 - Introduction to Positioning

Lecture 9 - Positioning - II

Lecture 10 - Positioning - III

Lecture 11 - Classification of advertising

Lecture 12 - Types of advertising

Lecture 13 - Theories of advertising

Lecture 14 - Segmentation, Targeting and Advertising Strategy Approaches

Lecture 15 - Perception

Lecture 16 - AIDA Model

Lecture 17 - DAGMAR Model

Lecture 18 - Hierarchy Of Effects Model

Lecture 19 - DRIP Model

Lecture 20 - Information Processing Model

Lecture 21 - Elaboration Likelihood Model (ELM)

Lecture 22 - Innovation Adoption Model

Lecture 23 - Foote, Cone and Belding Model and Kim Lord Model

Lecture 24 - Lasswell’s Model

Lecture 25 - Multi-Attribute Attitude Models (MAAMS)

Lecture 26 - Objectives of Advertising

Lecture 27 - Communication and Sales as an Advertising Objective

Lecture 28 - Setting Communication Objectives and Rossiter and Percy Grid

Lecture 29 - Marketing Objectives

Lecture 30 - Problems in Implementing Advertising and Promotions Objective

Lecture 31 - Introduction to Advertising Budgets

Lecture 32 - Budgeting Approaches - I

Lecture 33 - Budgeting Approaches - II

Lecture 34 - Advertising Budgets - III

Lecture 35 - Creative Strategy

Lecture 36 - Creative Execution

Lecture 37 - Introduction to Media Planning

Lecture 38 - Media Planning Process

Lecture 39 - Media Planning Decision and Media Types

Lecture 40 - Art of Copywriting

Lecture 41 - Copy Testing and Diagnosis

Lecture 42 - Advertising Campaign - I

Lecture 43 - Advertising Campaign - II

Lecture 44 - Advertising Research Technique - I

Lecture 45 - Advertising Research Technique - II

Lecture 46 - Introduction to the Advertising Agency - I

Lecture 47 - Advertising Agency - II

Lecture 48 - Advertising Agency - III

Lecture 49 - Advertising Agency - IV

Lecture 50 - Advertising Agencies - V

Lecture 51 - Introduction to Public Relations - I

Lecture 52 - Introduction to Public Relations - II

Lecture 53 - Introduction to Public Relations - III

Lecture 54 - The Process of Public Relations

Lecture 55 - Publicity and Corporate Advertising

Lecture 56 - Advertising Laws and Ethics

Lecture 57 - Intellectual Property Rights and Advertising

Lecture 58 - Social Aspects of Advertising

Lecture 59 - Economic Aspects of Advertising

Lecture 60 - Advertising the Way Forward: Insights for Tomorrow’s Journey